JASMINE DESIREE
Editor, Lifestyle Writer & Copywriter — Los Angeles
Good writer. Bad texter. Great taste.
8.1M users · 29.9M pageviews · 70.7M impressions · 1.31M clicks · ~500 articles published
Selected Writing
"Route 66" — LA Times
"Eve Babitz" — LA Times
"Black cowboy culture" — LA Times
"Bath sheets" — Architectural Digest
"Nighttime ritual" — HuffPost
"Thuma sofa" — Domino
"Hair salons and therapy" — PopSugar
"Romantasy and relationships" — The Everygirl
Full archive
Copywriting & Brand Work
Sephora — Launched Mane into Sephora; copy for gondolas and towers in 600+ North American stores.
Mane / Jen Atkin — Brand voice, social copy, scripts, campaign/product naming, programmatic ads, visual merchandising, influencer mailers, Mane x F*ck Cancer.
Mane Addicts / CHUNKS — Brand Editor; 50–70 stories monthly; Mane Muse and CHUNKS collaboration.
Ruggable — Email, SMS/MMS, PDP, blog, push, and social; Ruggable x Jungalow, The Fall Edit, "Live La Dolce Vita."
MY MAIN STEEZ?
Words · Taglines · Proofing · Brand Voice · Social Copy · SEO Blogs + Articles
EXPERIENCE
Senior Copywriter, Ruggable — 2024–present
Beauty Editor, Mane Addicts — 2023–2024
Freelance Lifestyle Journalist — 2020–present
OFFERINGS
Pitching Like a Pro — 90-minute workshop
The Monday Pitch List — weekly editors-open-to-pitches roundup
Substack newsletter
Let's work together
jas@jasminedesiree.com
Thanks! See u on the web.
About
I'm Jasmine — a writer, journalist, and copywriter. When I'm not writing about beauty, culture, or design, I'm usually writing about death, grief, and existentialism.
Bylines: LA Times, Architectural Digest, Domino, HuffPost, PopSugar, Coveteur, The Everygirl, Yahoo.
PEN America Emerging Writer Fellow (2025).
I teach writers to pitch, get published & get paid.